Importance of Link Building
Actually there are many reasons behind engaging in a link campaign. Nowdays Google is one of the most popular search ening and links are one of the most important factors in determining a sites rank in the search engine results page (SERPs) and this is specially applicable in Google.
Since this is such a crucial factor in Google’s algorithm (as well as the other search engines), a link campaign should be part of your search engine marketing efforts.
First, let’s define the different types of links that a site can have:
Reciprocal link – this is where two sites exchange links to each other’s sites.
One-way (In-Bound) link – where one site links to another site without receiving a link back.
Reciprocal linking is a very time consuming task when done correctly. During this process, a webmaster will scour the Internet looking for relevant sites that he or she can trade links with.
Regards
Ayush Kumar
SEO Specialist
February 23, 2009 at 10:32 pm |
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April 4, 2009 at 10:54 am |
Link Building is an important part of SEO and it plays a major role in increase to page rank
Thanks for the article.